Unlock retail innovation and productivity with generative AI, a rapidly advancing technology revolutionizing the retail and consumer goods sectors by creating new content from existing information sources. Generative AI’s ability to innovate surpasses traditional AI and machine learning, leading to improvements in processes like category management and supply chain operations. Top consulting firms underscore the first-mover advantages of this technology, projecting significant impacts on business outcomes. Despite potential risks, the urgency of embracing generative AI is critical to avoiding the pitfalls of late adoption. This edition of “Executive Insights: Generative AI” explores top use cases, key value drivers, and insights from industry leaders on accelerating generative AI value creation. Early adopters are already seeing competitive advantages, enhanced productivity, and improved customer intimacy. As investments in generative AI are set to skyrocket, organizations must act swiftly to harness this transformative technology, leveraging solutions like the Category Manager Copilot and the Demand Planner Copilot for significant operational benefits. Download now to chart an optimal path forward and ensure your business is not left behind in this technological wave.