Blog

PepsiCo Russia Selects Symphony GOLD for Category Management

12.19.2016 | SymphonyAI team
 

[callout type=”callout–reduced-pad”]

As of 11 January, 2018 Symphony GOLD became the Retail Solutions Division of SymphonyAI.

[/callout]

Pepsico logoSymphony GOLD, provider of the GOLD unified software platform for omni-channel retail, today announced that PepsiCo Russia has selected its merchandising and category management solutions. PepsiCo is the largest food and beverage company in Russia.

“PepsiCo Russia will deploy GOLD to facilitate collaboration with our retail partners,” said Paschenko Alexey, Category Manager, PepsiCo Russia.

“Symphony GOLD’s solutions contain process and workflow efficiency that will provide benefits for both PepsiCo Russia and its retail partners,” said Matt Robinson, Global Solution Marketing Director, Symphony GOLD. “With GOLD, PepsiCo Russia will be able to increase their category management capacity in order to collaborate more effectively with retailers.”

The Symphony GOLD solution will be implemented by partner MRB-Vostok, a local category and space optimization specialist.

Latest Insights

Southern Co-op implements AI-based assortment and space
 
12.11.2024 Case study

Southern Co-op implements AI-based assortment and space

Retail / CPG Square Icon Svg
 
12.10.2024 Blog

Fuel and convenience retailers must rethink core strategies to drive future growth

Retail / CPG Square Icon Svg
Retail Collaboration and Monetization Programs
 
11.25.2024 Video

Retail Collaboration and Monetization Programs

Retail / CPG Square Icon Svg