Shelf planning innovation is crucial in addressing the elevated expectations and fast-changing product preferences of today’s customers, ensuring better shopper satisfaction. AWG, partnering with SymphonyAI, leverages advanced shelf planning technology to enhance retailers’ planogram performance and store execution. This collaboration allows for the creation of store-specific layouts that meet local needs while ensuring the inclusion of essential items and observing merchandising rules. By automating processes and fostering seamless communication and collaboration among stakeholders, AWG is able to deliver optimized, customer-centric assortments that drive sales and efficiency. This technology not only streamlines the workflow for category planning teams but also ensures that stores maintain consistent and well-stocked shelves, ultimately enhancing the shopping experience and increasing profitability. AWG’s ongoing commitment to investing in innovation positions its members to continuously improve processes and maximize operational efficiencies.